5% Annual Price Growth via Premiumisation Strategy – Outlook Business
Published on: May 9, 2026, 3:41 p.m. | Source: Outlook Business
Bata India is ramping up investments in eastern India, with a focus on Kolkata and West Bengal, as it targets 3–5% annual price growth through a premiumisation strategy. Learn how the footwear major plans to expand its store network from 2,000 to 3,000 outlets, boost revenue from its iconic Grand Hotel store, and leverage zero-based merchandising to tap rising demand.
