AI adoption, external threats and India’s moment: Sir Martin Sorrell on how the global playbook is changing
Published on: Feb. 14, 2026, 11:01 a.m. | Source: The Economic Times
Sir Martin Sorrell highlights that external threats, particularly from competitors and CFOs focused on efficiency, are driving rapid AI adoption in industries like autos and financial services. He advises young professionals to be adaptable, noting AI's potential to automate skill acquisition, and positions India as a key growth hub amidst global fragmentation and short-term business pressures.
