ReferIndia News AI startup raises $100 million for a model to predict human behaviour, from consumer choices to earnings call questions

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AI startup raises $100 million for a model to predict human behaviour, from consumer choices to earnings call questions

Published on: Feb. 13, 2026, 3:41 p.m. | Source: Livemint

Simile, an AI startup, raised $100 million to develop a model predicting human behavior, including customer purchases and earnings call questions. The funding was primarily led by Index Ventures. Simile aims to innovate decision-making forecasts using AI simulations based on real-life data.

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