ReferIndia News Avvatar Debuts Protein Cold Coffee in India's Booming RTD Market

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Avvatar Debuts Protein Cold Coffee in India's Booming RTD Market

Published on: May 13, 2026, 10:47 a.m. | Source: Devdiscourse

Parag Milk Foods Ltd, under its sports nutrition brand Avvatar, partners with Tetra Pak to launch Avvatar Protein Cold Coffee. The ready-to-drink beverage, targeting India's protein-deficient market, offers 15g protein per 250 ml pack. Available in Classic and Vanilla, it champions convenience and sustainability.

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