Big Four rethink partnership as AI changes the game
Published on: June 29, 2026, 12:34 a.m. | Source: The Economic Times
India's Big Four accounting firms, Deloitte, PwC, and EY, have surpassed 1,000 partners each, driven by rapid expansion, especially in technology consulting. This growth strains the traditional partnership model, demanding leaders adept at managing diverse businesses, embracing AI, and navigating constant reinvention. The shift necessitates a focus on innovation and adaptability to secure future success.
