ReferIndia News D2C beauty brands like Sugar, Renee, Fae attract rising investor funding in 2025

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D2C beauty brands like Sugar, Renee, Fae attract rising investor funding in 2025

Published on: Oct. 3, 2025, 11:33 p.m. | Source: The Economic Times

Homegrown D2C beauty brands continue attracting significant investor funding, with $63.1 million raised by 20 leading brands from January to September 2025. This surge, nearly tripling since 2020, is driven by high margins, e-commerce growth, and strategic acquisitions by larger players seeking online presence and premiumisation in India's expanding beauty market.

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