FMCGs buying up Ayurveda startups for healthy growth
Published on: April 3, 2026, 6 a.m. | Source: The Economic Times
Ayurveda seems to have found a sweet spot in India’s FMCG playbook as national players turn to regional and niche brands in this space to drive growth amid a slowdown. As per Tracxn data, total funding in such D2C firms saw a slight uptick to $54.3 million in 2025 from $51.4 million in 2024, even as the number of rounds declined to 22 from 28, indicating more concentrated activity.
