Genuinely crack down on fakes
Published on: May 10, 2026, 11:44 p.m. | Source: The Economic Times
In India, the battle against counterfeit products is ever-present, with one in three urban consumers facing this issue daily. As regulators ramp up enforcement, brands are turning to innovative technology for solutions. Yet, this dual-edged sword also assists counterfeiters in their quest. Leveraging AI and analytics, genuine products can be distinguished from fakes.
