Has Trolling Become Cricket’s Fastest-Growing Side Business? Hate For Six
Published on: May 30, 2026, 10:06 p.m. | Source: Deccan Chronicle
The Kohli-Head flashpoint lasted only a few moments on the field. Online, it triggered days of outrage, abuse and personal attacks that included family members too. Such episodes have become increasingly common in cricket — every controversy now feeds a digital ecosystem built on clicks, engagement and visibility. Trolling is no longer a by-product of fandom. It has become content — and a profitable one
