How sleepless nights are feeding a new economy
Published on: June 29, 2026, 11:30 p.m. | Source: The Economic Times
Gen Z's late-night habits, fueled by tech and on-demand entertainment, are boosting the 'fourth-meal economy'. Fast-food chains and delivery services report significant demand spikes, with extended hours and menu engineering becoming crucial. This shift, driven by factors like the World Cup and India's outsourcing boom, signals a permanent change in the food business that restaurants must embrace.
