JioStar sees AI, commerce and interactivity shaping entertainment's future
Published on: June 17, 2026, 1:25 p.m. | Source: The Economic Times
JioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interactive experiences. Storytelling remains central, but technology will shape content distribution and audience engagement. Vaz also highlighted the evolving definition of scale and the rise of commerce-enabled entertainment.
