ReferIndia News Maruti Suzuki picks 5 startups including Sarvam AI for multilingual customer support

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Maruti Suzuki picks 5 startups including Sarvam AI for multilingual customer support

Published on: June 29, 2026, 12:33 p.m. | Source: The Economic Times

Maruti Suzuki is partnering with five innovative startups to boost operational efficiency and customer experience. These collaborations, born from the Maruti Suzuki Incubation Program, will focus on areas like generative AI for customer engagement and process automation. Notably, one startup will tackle the environmentally responsible recycling of end-of-life lithium-ion batteries, showcasing Maruti Suzuki's commitment to sustainability and innovation.

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