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Nike's Kit Conundrum: A Seam Away from Perfection

Published on: April 11, 2026, 3:10 a.m. | Source: Devdiscourse

Nike investigates a design flaw affecting several national team kits for the upcoming soccer World Cup. The issue, related to bulging seams, impacts both player and replica shirts. Despite the aesthetic issue, performance remains unaffected. Nike faces challenges as it navigates product innovation and inventory excess.

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