Powerade Enters India as Official Sports Drink of the ICC Men's T20 World Cup 2026
Published on: Feb. 27, 2026, 3:05 p.m. | Source: The Tribune
New Delhi [India], February 27: Powerade, The Coca-Cola Company's iconic sports hydration brand, made its debut in India at one of the world's most significant sporting events, the ICC Men's T20 World Cup. Powerade's presence as the official sports drink of the tournament aims to reinforce Coca-Cola India's focus on expanding its portfolio with brands rooted in sport, activity and evolving lifestyles.
