ReferIndia News Rural roots, global crown: How Miswak branched out to become toothbrush king

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Rural roots, global crown: How Miswak branched out to become toothbrush king

Published on: April 13, 2026, 2:30 a.m. | Source: The Tribune

In today’s digital age, selling almost anything online is no surprise. Apps and websites have turned everyday items into big business. But one story stands out for its irony: a centuries-old Indian practice is now making millions for both foreign and Indian companies while villagers themselves are losing touch with it.

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