Sony Networks acquires Asian Games 2026 broadcast rights for India
Published on: April 22, 2026, 12:42 a.m. | Source: The Economic Times
Sony Pictures Networks India has secured India media rights for the 2026 Asian Games in Japan for about $3.5–4 million. The event will air on Sony Sports Network and Sony LIV. With 41 sports, including cricket, the games are expected to draw strong Indian viewership.
