Sony Partners With China's TCL Electronics, Spins Off Bravia TV Business In Strategic Shift
Published on: Jan. 21, 2026, 10:47 a.m. | Source: Free Press Journal
Sony is selling a 51% stake in its home entertainment business, including the Bravia TV brand, to China’s TCL Electronics. The two will form a joint venture starting April 2027, with TCL providing display technology for Sony-branded TVs. This move helps Sony reduce low-margin TV manufacturing costs while maintaining its brand presence globally.
