Sports startups cash in on India’s everyday athlete economy boom
Published on: April 23, 2026, 6 a.m. | Source: The Economic Times
A surge in sports participation is fueling a boom in platforms for everyday athletes. Startups are making it easier to book courts and find teams for sports like tennis and pickleball. Investor interest is strong, with significant capital flowing into the sector. This trend is transforming sports into a social outing, with growth seen in both urban and smaller cities.
