ReferIndia News The new brew: Protein brands tap café culture to fuel next phase of growth

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The new brew: Protein brands tap café culture to fuel next phase of growth

Published on: July 3, 2026, 11:03 a.m. | Source: Moneycontrol

As India's health-conscious consumers increasingly embrace protein-rich diets, nutrition brands are partnering with coffee chains to turn protein into an everyday habit and unlock a fast-growing HORECA opportunity

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