Yash Raj Films Invests in Rusk Media to Shape the Future of India's Vertical Entertainment Economy
Published on: June 29, 2026, 6:28 p.m. | Source: The Tribune
Mumbai (Maharashtra) [India], June 29: Yash Raj Films (YRF) today announced a strategic investment in Rusk Media, one of India's leading digital-first entertainment companies that specialises in original vertical storytelling IPs for Gen Z and Gen Alpha audiences. The investment backs Rusk Media's vision to build the next generation of enduring digital IP for India and the world
